The Mercury News and its subsidiaries follow industry-standard practices for sponsorship of events produced by non-profit organizations, which includes exclusivity in cases where print promotional advertising space is provided. Exclusivity does not apply in cases where we participate as a table or booth sponsor.

The Mercury News and its subsidiaries can and often co-promote non-profit events with other media, as in the case of television and radio.

The Mercury News and its subsidiaries are open to supporting non-profit events as a table or booth sponsor in cases where another publication is the print media sponsor.

The level of support that the Mercury News and its subsidiaries provide is determined by mutual agreement with the non-profit partner. Various factors are considered, including the type of event, expected audience, and more. The non-profit organization ultimately determines whether to accept the support and agree to the exclusivity requirement.

The Mercury News and its subsidiaries do not exclude other print media from participating at non-profit community events. Other print media can negotiate alternate levels of support at the discretion of the non-profit organizations.

DOCUMENTS

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Event Sponsorships Introduction PDF
Sponsorship Policies PDF
How To Send A Promo Ad PDF

Sponsorship Applications
Mercury News MSWord

Sponsorship Agreements
San Jose Mercury News PDF

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