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Reach one third
of all Vietnamese
adults in Santa Clara County
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A single
issue of Viet Mercury reaches 38,000 Vietnamese adults in Santa
Clara County.
This is more than three times the reach of the second most popular
Vietnamese-language newspaper.
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Average-Issue
Reach |
Multiple-Issue
Reach* |
|
Weekly
Newspapers
|
| Viet
Mercury |
| Tin
Viet |
| Daily
Newspapers. |
| Viet
Nam (5 per week) |
| Thoi
Bao (5 per week) |
| Viet
Nam Tu Do (5 per week) |
| Cali
Today (4 per week) |
| Viet
Bao USA (4 per week) |
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Vietnamese
Adults Reached
|
Percent
of Total Vietnamese Adults |
| 38,000 |
44% |
| 9,500 |
11% |
| . |
|
| 11,200 |
13% |
| 9,500 |
11% |
| 9,500 |
11% |
| 8,600 |
10% |
| 6,000 |
7% |
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Vietnamese
Adults Reached
|
Percent
of Total Vietnamese Adults |
| 45,700 |
53% |
| 14,700 |
17% |
| . |
|
| 23,300 |
27% |
| 20,700 |
24% |
| 17,300 |
20% |
| 16,400 |
19% |
| 12,100 |
14% |
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*
Multiple-issue reach is based on 4 issues of weekly newspapers,
and weekly frequency of daily newspapers.
Source:
2003 Pacific Opinions
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