|
RETAIL SALES
The $16.2 billion buying power of 1.4 million Hispanics has become
an increasingly important component of the Bay Area consumer market.
HISPANIC
RETAIL SALES PER HOUSEHOLD
| Rank |
Market
|
Retail
Sales
per Household |
| #1 |
San
Francisco-San Jose-
Oakland |
$31,342 |
| #2 |
Raleigh-Durham |
$29,706 |
| #3 |
Minneapolis |
$28,236 |
| #4 |
Ft.
Meyers-Naples |
$28,171 |
| #5 |
Washington
D.C. |
$27,563 |
|
BUYING POWER
75%
of the Bay Area's $16.2 billion
buying power comes from
Nuevo Mundo's distribution area.
HISPANIC
BUYING POWER BY COUNTY
| County |
Buying
Power
|
| Santa
Clara |
$5.3
Billion |
| Alameda |
$3.6
Billion |
| San
Mateo |
$1.9
Billion |
| San
Francisco |
$1.2
Billion |
| Other
* |
$4.1
Billion |
* Marin,
Sonoma, Contra Costa, Napa,
Mendocino, Lake Counties
Source: Strategy
Research 2002;
Gallup Poll of Media Usage &
Consumer Behavior; SJMN Market
Research Department
|
