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VITAL
CONTENT
It's not just location that makes this the Newspaper of Silicon
Valley. The Mercury News Business section is essential reading for anyone
who lives, works or invests in the high-tech capital.
Our solid reporting, insightful analysis and laser-sharp
commentary cover not only the high-tech economy but everything from
international trends to personal finance information.
• Monday: Tech
Monday, Insider Trading and Tech Test Drive
• Tuesday: Venture Deals and Venture Capital
• Wednesday: Tech Notebook and Biotech
• Thursday: Workplace and Careers
• Friday: Commercial Real Estate and Retail
• Saturday: Consumer Watch and Philanthropy
• Sunday: Dan Gillmor on Technology
It’s superior business coverage for a superior market . . . and
the best vehicle for attracting customers, clients
and candidates.
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REACH
The daily Mercury News is read by 717,500 Bay Area adults, and 808,300 on Sunday.
In Santa Clara County alone — the heart of Silicon Valley — a single
weekday edition reaches 576,300 adult readers, including:
• 43% of all Santa
Clara County adults
• 51% of all with
a college degree or higher
• 45% of all in professional/managerial
jobs
• 40% of all employed
in high-tech
• 45% of all who
participate in high-tech purchase decisions
• 41% of all who
own stock
• 55% of all who
own a money market account
• 49% of all who
invest in mutual funds
• 44% of all with
a household income of $150,000 or more
ADVERTISING
RATES
Regular
ROP rates apply. Plus special banner rates
available. For additional information,
contact your Mercury News sales representative
today or call 408-920-5589.
Source: 2004 Gallup
Poll of Media Usage and Consumer Behavior |
