CONTENT FOCUS
Science & Health, appearing every Tuesday in the Mercury News, offers valuable news and information on innovations and developments in science, medicine and consumer health care. Key features include:
- An appealing cover story on science and health, by Mercury News writers
- Health & science calendar spotlighting community seminars and events
- “Vital Signs,” news
briefs on health-related topics.
- Nationally syndicated columnist Jane Brody
- "How
I stay fit," a weekly feature showcasing a reader’s fitness
regime.
MARKET FACTS
This is a fitness market. The San Jose MSA (Santa Clara County) leads the entire nation in per-household spending on bicycles as well as general sports equipment. |
REACH SILICON VALLEY
As part of Tuesday's Mercury News, Science & Health reaches 825,400 readers with a median household income of $81,523. In Santa Clara County alone -- the heart of Silicon Valley -- a single weekday issue reaches 670,000 adults.
The Santa Clara County audience includes:
- 47% of all adults aged 25-54.
- 54% of all married adults.
- 50% of all adults with children in the household.
- 55% of all adults with household incomes of $75,000 or more.
- 57% of all adults with household incomes of $150,000 or more.
- 55% of adults employed in high tech.
- 53% of all college graduates.
ADVERTISING RATES
Regular ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5589.
Source: 2002 Gallup Poll of Media Usage and Consumer Behavior |
