THE PERFECT ADVERTISING LOCATION
With a strong focus on new home buyers, Real Estate appeals to everyone in the housing market, from buyers and renters to homeowners thinking of selling. This makes it an ideal vehicle for builders, developers and agents.
Real Estate offers a wide range of advertising formats to meet your marketing needs, including in-line classified ads, display ads and other features. This enables you to target your best prospects.
CONTENT THAT ATTRACTS SERIOUS HOME BUYERS
Real Estate's helpful information and comprehensive ad listings make it one of the most trusted sources of information for serious homebuyers. Content includes: information on transactions, news on ownership issues, advice on mortgages and other editorial content that attracts the people who'll be most responsive to your advertising.
AN IMPRESSIVE AUDIENCE
Real Estate is the ideal vehicle to promote your
business. In an affluent market where real
estate is one of the hottest issues, it's
no wonder that Real Estate attracts such
a desired market. Our average weekday issue
reaches 717,500 Bay Area adults. |
In Santa Clara County alone, we reach:
- 39% of all adults
aged 25-54.
- 46% of all married
adults.
- 38% of all adults
with children in the household.
- 49% of all adults
with household incomes of $75,000 or more.
- 44% of all adults
with household incomes of $150,000 or more.
- 53% of all homeowners.
ADVERTISING RATES
Regular ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5318.
OTHER
REAL ESTATE ADVERTISING TOOLS
- Photos,
logos and borders on Classified ads
- New
Home Finder Map (Friday & Sunday)
- Neighborhood
Focus Pages
- Open
Home Guide
- Online
Advertising Opportunities
Sources: 2002 Gallup Poll of Media Usage and Consumer Behavior |
