A TASTEFUL ENVIRONMENT
The weekly Food & Wine section is a simple but powerful tool that builds name awareness and sales in the Bay Area. It features enticing photography, cooking tips, recipes, entertaining ideas, nutritional information and columns especially for wines. It's an effective advertising environment for a variety of businesses, including:
- Grocery stores
- Food products and distributors
- Restaurants
- Home appliances and more
AN APPETIZING AUDIENCE
Food & Wine combines the perfect ingredients to help you increase sales and profits. Every Wednesday, Food & Wine delivers an ideal audience of male and female shoppers.
In a market where
people can afford life's finer pleasures,
it's no wonder that Food & Wine
attracts such a desired audience. One daily
issue of the Mercury News reaches 717,500
Bay Area adults. In Santa Clara County alone,
we reach:
- 39% of all adults
aged 25-54.
- 46% of all married
adults.
- 38% of all adults
with children in the household.
- 49% of all adults
with household incomes of $75,000 or
more.
- 44% of all adults
with household incomes of $150,000 or more.
- 53% of all homeowners.
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REDEEMING VALUE
Food & Wine readers love the finer things in life but they also love good bargains. Food & Wine generates tremendous response to rebates, coupons and direct-response offers. Readers clip and keep your coupons and ad,s adding extended value to your message.
ADVERTISING RATES
Regular ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5589.
Source: 2002 Gallup Poll of Media Usage and Consumer Behavior |
