| Location, location, location. That's what buyers want to know, and that's what the New Home Finder Map shows them in a quick, easy way. It's an essential marketing tool for your new development.
FULL PAGE FEATURE ADDS TO YOUR VISIBILITY
As a full-page product that appears every Friday and Sunday, the New Home Finder Map is an eye-catching feature that includes the entire Bay Area, encompassing Santa Rosa, Sacramento and Monterey.
Descriptive listings are grouped by region and numbered to correspond with markers on the map.
The New Home Finder Map maintains a high profile, anchored position on the back of the first Classified section on Friday and on the back of Perspective on Sunday.
YOUR BEST PROSPECTS
The Mercury News enjoys a weekday readership
of 717,500 Bay Area adults. In Santa Clara
County alone, a single edition reaches 576,300
adult readers, including your best prospects:
- 43% of all Santa
Clara County adults
- 53% of all homeowners.
- 30% of all renters.
- 49% of all with
a household income of $75,000 or more.
- 44% of all with
a household income of $150,000 or more.
|
On
Sunday, all the numbers are even higher: A total
of 808,300 Bay Area adults, with 668,200 in Santa
Clara County. The Santa Clara County
readers include:
- 50% of all Santa
Clara County adults.
- 62% of all homeowners.
- 32% of all renters.
- 56% of all with
a household income of $75,000 or more.
- 51% of all with a household income of $150,000 or more.
POWERFUL REFERRAL TOOL
The New Home Finder Map is a great buy in itself, but it's even more valuable as a referral tool for your larger ads. Use it to pull readers to your Mercury News Classified ad.
CALL NOW
Listings in the New Home Finder Map are priced
per item per week, based on an eight-week
agreement. Space reservation and copy are
due by noon Monday for the following Friday
and Sunday editions. For more information or to place
your listing, contact your Classified Advertising
representative or call (408) 920-5318.
Sources: 2004
Gallup Poll of Media Usage and Consumer Behavior |
