| For Silicon Valley residents, eye is the essential guide to everything worth seeing and doing this weekend. Its content covers everything from performance art to family fun.
NOW PLAYING
Every Friday, eye spotlights coming attractions with:
- Previews and reviews of new movies, shows, concerts, restaurants, CDs and videos.
- Interviews and columns that take readers behind the scenes.
- Restaurant listings
- Extensive entertainment calendar and comprehensive Bay Area entertainment listings
- Reno/Tahoe Revue (special advertising feature)
THE AUDIENCE
Eye not only covers every type of entertainment, but it also reaches
every type of fan. The Mercury News enjoys a
weekday readership of 717,500 Bay Area adults.
In Santa Clara County alone, a single weekday
edition reaches 576,300 adult readers, including:
- 39% of all adults
aged 25-54
- 46% of all married
adults
- 38% of all adults
with children in the household
- 49% of all adults
with household incomes of $75,000 or more
- 44% of all adults
with household incomes of $150,000 or more
- 39% of adults who
have attended live theatre in the past 12 months
- 41% of adults who
have seen a movie in the past 2 months (54% daily)
- 44% of adults who
have attended a street fair in the past 12 months
- 51% of adults who have dined out in the past 30 days
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A GREAT SHOWCASE
Eye attracts great audiences for:
- Movies
- Clubs and restaurants
- Live music, dance and theater
- Videos and CDs
- Reno/Tahoe shows and resorts
ADVERTISING RATES
Regular ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5589.
Source: 2004 Gallup
Poll of Media Usage and Consumer Behavior |
