| People in Silicon Valley spend a lot of time in their cars. They also spend a lot of time (not to mention money) choosing, buying and maintaining their cars. That's why so many of them read Drive every Friday in the Mercury News.
STANDARD EQUIPMENT
Drive contains the Bay Area's only editorial automotive section. It appeals to a broad audience, from the sports car fanatic to the commuter seeking no-frills transportation. Regular features include:
- Auto-related news, from car shows to industry trends
- Matt Nauman's test drives of the newest models, from subcompacts to SUVs
- Repair and maintenance advice from Tom & Ray Magliozzi (Click & Clack Car Talk) and Brad Bergholdt (Under The Hood)
- Drive Q&A,
brief chats with major figures in the
automotive world
Also note that Drive introduces Friday's automotive classifieds, which begin in the same section. |
 THE BAY AREA'S BEST PERFORMANCE
As part of the Mercury News, Drive reaches 717,500
Bay Area adults each week. In Santa Clara
County alone, a single weekday edition reaches
576,300 adult readers, including:
- 43% of all Santa
Clara County adults
- 46% of all males
and 41% of all females
- 55% of all adults with household incomes of $75,000 or more
- 44% of all adults
with household incomes of $150,000 or more
- 24% of all adults
likely to purchase or lease a new vehicle in the next 12 months
A NATURAL VEHICLE
Drive is a natural vehicle for:
- Auto dealerships
- Manufacturers
- Parts & services
ADVERTISING RATE
Regular ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5589.
Source: 2004 Gallup
Poll of Media Usage and Consumer Behavior |
