FIRST CLASS SURROUNDINGS
Every week, our expanded Sunday Travel section delivers colorful portraits of exciting destinations - from quaint bed and breakfasts a half-hour away, to seaside retreats half way around the world. With its weekly blend of helpful travel tips, panoramic cover stories and value-intensive advertising, Sunday Travel is the only resource readers need for travel ideas, plans and arrangements. Regular features include:
- COVER STORIES – Colorful
feature stories that run the gamut
from nearby getaways to exotic foreign
destinations. Each story includes IF
YOU GO, a handy sidebar with hotels,
driving directions and other useful
data.
- TRAVEL ADVISORY – A
quick read listing hot travel deals,
special events, useful websites, worthwhile
guidebooks and more.
- TRAVELOGUE – Commentary
and background on travel trends.
- TAKING THE
KIDS - This popular column highlights
destinations and strategies for successful
family vacations (at family-friendly prices).
- FOREIGN EXCHANGE – The
latest foreign currency exchange rates.
- Plus short
travel news items, a chart of lowest
current airfares and more.
- AND MUCH MORE...
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 FIRST CLASS AUDIENCE
No matter what part of the travel industry you
represent, you'll reach the most desirable
audience of frequent travelers in Northern
California with Sunday Travel. As part of the Sunday
Mercury News, one issue of Sunday Travel
reaches 808,300 Bay Area adults. In Santa
Clara County alone, we reach:
- 46% of all adults
aged 25-54.
- 52% of all married
adults.
- 42% of all adults
with children in the household.
- 56% of all adults
with household incomes of $75,000 or
more.
- 51% of all adults
with household incomes of $150,000 or more.
- 51% of adults who
have taken a weekend getaway in the past 12 months
- 56 % of adults
who have rented a car in the past 12 months
- 55% of adults who
have stayed at a hotel in the past 12 months.
ADVERTISING RATES
Regular ROP rates apply. For additional information, contact your Mercury
News sales representative today or call 408-920-5589.
Sources: 2004
Gallup Poll of Media Usage and Consumer Behavior |
