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combined subscriber and non-subscriber reach
of Mercury News Values and Shopwise gives you
98% penetration in Silicon Valley. Subscribers
of the Mercury News receive their insert package
with their home-delivered copy of the Mercury
News on Tuesday morning. Non-subscribers receive
their inserts on Monday/Tuesday through US
Postal distribution. 61 ZIP codes in Santa
Clara, San Mateo and San Benito county are
available through this program. Also exclusively
available through the Monday/Tuesday program
is sub-ZIP code distribution through
Mercury News Micro Zones. Mercury News Micro
Zones are clusters of postal carrier routes
designed to give you more control and better
targeting of your marketing dollars.
Mercury News Values / Shopwise TMC Wrap Zone
The wrap that carries the inserts for the
Mercury News Values / Shopwise TMC program
can also be purchased for advertisers desiring
a broad reach and prominent position within
the program. The wrap is by zone.
MNV
Late Week Shared Mail (Non-Subscriber Dist.)
Mercury News Values Late Week Shared Mail program compliments your insert or
ROP buy by reaching non-subscribers in key Santa Clara County ZIP Codes just
in time for weekend shopping. MNV Late week is delivered to non-subscribers through
the US Postal service on Friday/Saturday....just in time for weekend shopping!
18 ZIP codes in San Jose, Santa Clara and Sunnyvale are available for distribution.
Please contact your sales rep for demographic and psychographic data on these
key areas.
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Mercury
News Values Late Week Wrap
The wrap that carries the inserts for the Mercury News Values Late Week Shared
Mail program can also be purchased for advertisers desiring a broad reach and
prominent position within the program. The wrap is available as one zone across
all 18 ZIP codes and delivered to non-subscribers only. Total Distribution is
approximately 165,000 households.
Specs
•10,000 minimum distribution per week per version. Must run full zip/micro-zone.
Distribution quantities are available from your sales representative 90 days
prior to distribution date.
• For mechanical specifications please see the pre-print guidelines handbook
available
from your sales representative.
Deadlines
• Preprint reservations are 17 days prior to publication.
• Preprints must be received 10 days prior to publication.
• Print and deliver reservations are 20 days prior to publication.
• Print and deliver inserts must be received 10 days prior to publication. For additional information,
contact your Mercury News sales representative today or call
408-920-5589.
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