| Whether you need to reach a large, broad audience or a select group of consumers, Mercury News Values will meet your specific advertising needs. Mercury News Values targets specific zip codes allowing you to pinpoint your desired audience - US Postal Service delivery ensures that your message will get in the homes and hands of your best prospects. It also provides a variety of advertising opportunities to reach the entire circulation of over 300,000 unduplicated households.
Mercury News Values is the only direct mailer delivering saturation coverage in Santa Clara County without duplicating households that already receive your Mercury News advertising - allowing you to reach hundreds of thousands of potential customers who might otherwise not see your advertising. For increased penetration into Santa Clara County, no other shared mail product is more versatile, cost effective or delivers more than Mercury News Values.
SPECIFICATIONS
10,000 minimum distribution per week. Must run full Zip Codes. Required distribution quantities are available from your advertising representative 90 days prior to distribution date. Maximum acceptable size is 11 inches by 13 inches by 1/4 inch thick. Inserts that exceed this dimension will be subject to special handling charges. |
DEADLINES
Preprint reservations are due 12 days prior to publication. Preprints must be received 9 days prior to publication. Single sheet reservations and advertising materials are due 21 days prior to publication. Single sheets that are preprinted must be receive 14 days prior to publication. Preprints and Single sheets for Mercury News Values should be delivered to:
Metro Mailing Services, Inc.
4251 Gateway Park Blvd.
Sacramento, CA 95834
(916) 928-0801
FAX (916) 928-1576
Dock hours: Mon-Fri 8:30am - 5:00pm
Mercury News Values supplements delivered to the Mercury News will be subject to an additional delivery and handling charge.
KRAFT JACKETS
Kraft jackets are wrapped around preprinted inserts
and distributed with the Mercury News either
Thursday or Friday. As the jacket for the
preprints, the kraft jacket literally carries
weight, capturing
attention with its heavier paper stock and contents.
Itís printed on a 12.5" x 22.5" sheet of #40 kraft
paper–
the same size as a full newspaper broadsheet
page.
LATE WEEK SHARED MAIL
If your customers are more likely to shop on weekends, Late Week Shared Mail has the potential to dramatically increase your business. Households receive ad packages on Friday or Saturday each week.
Regular ROP rates
apply. For additional information, contact
your Mercury News sales representative today
or call 408-920-5589. |
