GAIN MORE LOYAL FANS FOR YOUR BUSINESS
Mercury News Sports provides award-winning coverage of the games people love to play, watch and follow. It covers professional, college and high school teams as well as major sports from around the world. Regular features such as game listings and current statistics as well as popular columnists attract a repeat audience.
TARGET A LUCRATIVE AUDIENCE
Sports attracts an audience of educated well-to-do readers. This loyal following makes Sports the perfect environment for building long-term awareness.
In a market of
educated and affluent sports fans, it's
no wonder that the daily Sports section
attracts such a lucrative market. One Sunday
issue reaches 808,300 Bay Area adults (717,500
daily). In Santa Clara County alone, we
reach:
- 50% of all males
(46% daily).
- 46% of all adults
aged 25-54 (39% daily).
- 52% of all married
adults (46% daily)
- 42% of all adults
with children in the household (38% daily).
- 56% of all adults
with household incomes of $75,000 or
more (49% daily).
- 51% of all adults
with household incomes of $150,000 or
more (44% daily).
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POWERFUL VEHICLE
Outstanding coverage and the most loyal readership make Mercury News Sports a powerful advertising vehicle for:
- Automotive
- Sporting goods
- Electronics
- Wireless communications
- Hardware
- Men's clothing
ADVERTISING RATES
Regular ROP rates apply. For additional information, contact your Mercury
News sales representative today or call 408-920-5589.
Sources: 2004
Gallup Poll of Media Usage and Consumer Behavior |
