LOCAL EDITIONS PROVIDE
TARGETED ADVERTISING
The Local News section of the Mercury News covers the issues that hit close to home. It's where readers get the top stories of the Bay Area and more specifically, their own corner of it. In fact, the Mercury News has four specific sections to target your message to your best potential customers.
- The Valley
- Northern California
- Local News
- Alameda
BOOST SALES WITH STRONG
COMMUNITY SUPPORT
Filled with information about specific neighborhoods, LOCAL is an important vehicle for building customer loyalty and sales among local residents.
IDEAL VEHICLE FOR LOCAL BUSINESSES
Mercury News readers are very community-oriented and they want to know what's happening in and around their hometown. By advertising in the Local section, you build a strong connection and loyal following by showing that you share in their hometown pride.
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With an educated
and affluent local audience, the Local section
attracts your best potential customers. Our
average Sunday issue reaches 808,300 Bay
Area adults (717,500 daily).
In Santa Clara County alone, we reach:
- 50% of all males
(46% daily).
- 46% of all adults
aged 25-54 (39% daily).
- 52% of all married
adults (46% daily)
- 42% of all adults
with children in the household (38% daily).
- 56% of all adults
with household incomes of $75,000 or
more (49% daily).
- 51% of all adults
with household incomes of $150,000 or
more (44% daily).
ADVERTISING RATES
Regular ROP rates apply. For information, call
your Mercury News sales representative today
at
408 920 5589.
Source:
2004 Gallup Poll of Media Usage and Consumer Behavior |
