ADVERTISE WHERE THE MARKET LOVES TO SHOP
The daily Classified section is one of the most sought after sections of the Mercury News. It's filled with an incredible variety of products and opportunities. In fact, Mercury News Classified is the largest in California so you get tremendous exposure to your message.
ONLINE BONUS
All Mercury News Classified ads (except employment ads) are placed on the Internet and updated daily at no additional charge. So you expand your reach to a worldwide audience as well.
EASY-TO-FIND CATEGORIES DELIVER FAST RESPONSE
Classified is arranged by quick reference category so readers can easily find your message. Plus, you can rely on a variety of enhancements such as borders and logos to accent your ad and make it stand out from the crowd.
EFFECTIVE, EFFICIENT ADVERTISING
Whether you're advertising in-column or with a high-impact display ad, you get maximum exposure to your target audience at minimal cost.
SELECT YOUR SPECIFIC AUDIENCE
Classified advertising works for all types of businesses and individuals. You can recruit employees, sell homes, cars, services and more. We've even developed specific category headings to help you better reach your target audience. These headings include:
- Merchandise - Products for sale
- Pets - Ads for animals and pet merchandise
- Announcements - Business notices, personal messages
- Personal Services & Schools - Attorneys, accountants, child care, catering, etc., as well as career training and adult education
- Employment - Job offers, employment agencies, jobs wanted
- Rentals - Homes, apartments, etc. for rent
- Real Estate - Homes, office space, land for sale
- Financial - Money lending, franchises, venture capital
- Home Improvement - Plumbers, carpenters, house cleaners...
- Transportation - Cars, trucks, motorcycles,
- aircraft, boats
|
Updated Image soon to come
In an educated and
affluent market, it's no wonder that the daily Classified section
attracts such a lucrative market. One Sunday issue reaches 808,300
Bay Area adults (717,500 daily). In Santa Clara County alone, we
reach:
- 50%
of all males (46% daily)
- 46%
of all adults aged 25-54 (39% daily)
- 52%
of all married adults (46% daily)
- 42%
of all adults with children in the household
(38% daily)
- 56%
of all adults with household incomes of
$75,000 or more (49% daily)
- 51%
of all adults with household incomes of
$150,000 or more (44% daily).
ADVERTISING
RATES
Regular
ROP rates apply. For additional information,
contact your Mercury News sales representative
today or call 408-920-5472.
Source: 2004 Gallup
Poll of Media Usage and Consumer Behavior |
