No medium reaches Silicon Valley
better than the San Jose Mercury News

In a market that has built itself on the power of information, people are selective about who they trust to keep them informed. In Silicon Valley the choice is the Mercury News. This unique relationship with readers gives the Mercury News and its advertisers a competitive advantage in reaching Bay Area consumers - the economic power behind America's fifth largest market.

  Circulation Total
Readership
Sunday 304,814 717,500
Daily 274,382 808,300

Source: ABC Audits, September 2003; 2004 Gallup Poll of Media Usage & Consumer Behavior.

 

Strength in numbers

On a single Sunday, the San Jose Mercury News reaches 808,300 of your best customers - more than eight times as many Silicon Valley adults as the San Francisco Chronicle and more than ten times as many as the daily Wall Street Journal. The advantage of the Mercury News is even more dramatic when you focus on the high-tech consumer:

SANTA CLARA COUNTY ADULTS -- 1,325,300 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 43% 50%
SF Chronicle 5% 5%*
Wall Street Journal 4% -
USA Today 1% -
Metro (local weekly) 10% -


SANTA CLARA COUNTY ADULTS
WHO OWN A HOME COMPUTER -- 964,800 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 43% 52%
SF Chronicle 4% 5%
Wall Street Journal 4% -
USA Today 1% -
Metro (local weekly) 6% -


SANTA CLARA COUNTY ADULTS
WITH INTERNET ACCESS -- 1,000,000 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 45% 53%
SF Chronicle 6% 5%
Wall Street Journal 5% -
USA Today 1% -
Metro (local weekly) 12% -

SANTA CLARA COUNTY ADULTS WITH HOUSEHOLD INCOME
OF $75,000 OR MORE -- 667,100 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 49% 56%
SF Chronicle 6% 7%
Wall Street Journal 7% -
USA Today 1% -
Metro (local weekly) 11% -


 

 

 

 SANTA CLARA COUNTY ADULTS
WITH COLLEGE DEGREE OR MORE --511,600 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 51% 55%
SF Chronicle 7% 8%
Wall Street Journal 9% -
USA Today 2% -
Metro (local weekly) 12% -


SANTA CLARA COUNTY ADULTS
EMPLOYED IN HIGH TECH -- 255,189 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 40% 47%
SF Chronicle/Examiner 3% 6%
Wall Street Journal 8% -
USA Today 1% -
Metro (local weekly) 17% -

 

SANTA CLARA COUNTY ADULTS EMPLOYED
PROFESSIONAL / MANAGERIAL -- 368,300 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 45% 48%
SF Chronicle 7% 8%
Wall Street Journal 5% -
USA Today 1% -
Metro (local weekly) 11% -

 

SANTA CLARA COUNTY ADULTS
WHO PARTICIPATE IN COMPANY HIGH-TECH
PURCHASE DECISIONS -- 378,400 TOTAL

  % Reach
Daily		 % Reach
Sunday
San Jose Mercury News 47% 54%
SF Chronicle 2% 4%
Wall Street Journal 5% -
USA Today 1% -
Metro (local weekly) 7% -

Source: 2004 Gallup Poll
of Media Usage & Consumer Behavior