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Why
you need to
reach Silicon Valley
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Your best customers
live in Silicon Valley |
| From young, educated professionals to established affluent homeowners, Silicon Valley is brimming with powerful demographics. In all major indicators, from population to Internet access, Silicon Valley accounts for over one-third of the six-county Bay Area total.
TOTAL POPULATION
- Claritas
| County |
Population |
% of 6 County
Bay Area |
| Santa Clara County |
1,699,098 |
29% |
| Alameda |
1,487,301 |
25% |
| Contra Costa |
1,008,177 |
17% |
| San Francisco |
768,430 |
13% |
| San Mateo |
704,276 |
12% |
| Marin |
247,426 |
4% |
EBI-Claritas
| County |
EBI
(in Billions) |
% of 6 County
Bay Area |
| Santa Clara County |
$46.8 |
29% |
| Alameda |
$34.0 |
21% |
| Contra Costa |
$26.0 |
16% |
| San Francisco |
$23.1 |
14% |
| San Mateo |
$21.2 |
13% |
| Marin |
$9.3 |
6% |
HH WITH EBI INCOME
$75,000 + -Claritas
| County |
EBI(billions) |
% of 6 County
Bay Area |
| Santa Clara County |
219,150 |
32% |
| Alameda |
140,962 |
20% |
| Contra Costa |
109,396 |
16% |
| San Francisco |
95,924 |
14% |
| San Mateo |
92,054 |
13% |
| Marin |
38,091 |
5% |
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TOTAL
EMPLOYED-Claritas
| County |
Population |
% of 6 County
Bay Area |
| Santa Clara County |
826,100 |
28% |
| Alameda |
695,000 |
23% |
| San Francisco |
466,700 |
16% |
| San Mateo |
433,200 |
15% |
| Contra Costa |
398,900 |
13% |
| Marin |
145,600 |
5% |
COLLEGE GRADUATE
OR MORE-Gallup
| County |
Population |
% of 6 County
Bay Area |
| Santa Clara County |
511,600 |
29% |
| Alameda |
394,500 |
22% |
| San Francisco |
306,500 |
17% |
| Contra Costa |
249,600 |
14% |
| San Mateo |
212,900 |
12% |
| Marin |
102,500 |
6% |
INTERNET ACCESS-Gallup
| County |
Population |
% of 6 County
Bay Area |
| Santa Clara County |
1,000,000 |
29% |
| Alameda |
808,600 |
23% |
| Contra Costa |
540,700 |
16% |
| San Francisco |
530,500 |
15% |
| San Mateo |
422,500 |
12% |
| Marin |
166,600 |
5% |
Sources: Demographics
USA 2004; 2004 Claritas; 2004 Gallup Poll of Media
Usage & Consumer Behavior. |
Reach the technology
capital of the world |
| Silicon Valley, by definition, is a technologically advanced market - most of the world's leading high-tech companies are located here. More entrepreneurs, high-tech professionals and early adapters live here than anywhere else in the country. These are the people most likely to purchase the products and services you have to offer to keep them ahead of the technology curve.
| County |
High-Tech Headquarters |
High-Tech Locations |
| Santa Clara County |
5,879 |
6,473 |
| Contra Costa |
1,150 |
1,323 |
| Alameda |
2,666 |
2,934 |
| San Francisco |
1,921 |
2,224 |
| San Mateo |
1,790 |
1,995 |
| Marin |
827 |
878 |
Source: Dunn & Bradstreet, 2000 |
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